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Home » What is Real Estate Private Equity (REPE)?

What is Real Estate Private Equity (REPE)?

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What exactly is REPE? Real estate private equity is a debate topic that has been gaining traction. Many investors want to be a part of the tried and tested real estate industry. While REPE is only a part of this overarching industry, we cannot deny its importance.

In truth, real estate can be drastically different depending on numerous factors. It can be influenced by the type of company you are running or investing in, the property location, and even the strategies behind the business itself.

Many investors think of real estate private equity as a branch of real estate investing. More importantly, they see it as an advantageous option that could bring in large amounts of money.

Two questions remain – what is REPE, and is it profitable?

What is REPE?

The term REPE is used for investments in real estate. More specifically, it can be used to refer to individuals or firms that are directly investing in real estate. The only condition is they must have used private capital instead of public capital for their investment.

Sounds complicated, right? But it does not have to be.

It does, on the other hand, usually involve noticeable risk. Usually, real estate private equity firms are the ones that deal with this type of investing. They use outside investors to accumulate capital and, consequently, use said capital to invest through wedge deals. This means their investments usually revolve around maintenance and renovation. It is through these means that investors maximize the chance of a favorable return on costs.

If it is still not making any sense, it might be better to hit those real estate private equity books and get a better idea of what this type of investment entails. There is no shame in wanting to understand the topic thoroughly before you invest.

The thing about these real estate private equity firms is that they usually focus on a specific type of real estate. As far as I know, REPE firms mainly deal with commercial real estate. By commercial real estate, I mean industrial sites, retail facilities, offices, and even hotels. In my experience, some REPE firms deal with residential real estate, but even when they do, they often look for wedge deals that they can rent instead of sell.

Now that we have covered what REPE is, let us go into more detail about how real estate private equity firms operate.

Working the Industry

As we mentioned, REPE is a part of the real estate industry, which is one of the most profitable industries out there. In fact, real estate revenue in the US alone is estimated at $370bn in 2022. Additionally, analysts are expecting annual growth of 3.71%. You do not need the real estate private equity books to know that REPE, as part of a gigantic industry, is a lucrative branch.

We mentioned that REPE firms usually raise funds in order to invest. We do not need to get into how these firms raise money, as it is enough to know that they often accumulate capital through funds and individual investors. Yet, they rarely cooperate with competitors. Therefore, they rarely partner with other REPE funds.

In terms of investment length, they often last between 5 to 10 years. After the first few years have passed and a firm has acquired a property, it would often enter a holding period that lasts for a few more years. During this period, the investors must renovate the property in order to ensure profitability. The investor can also choose to rent out the property, but most skip this step, as an attempt to maximize returns can also end up costing the investor.

In time, the property is sold, and the investors and involved parties reap what they have sown if everything goes according to plan.
So, how do you become a part of this profitable industry?

Developing a Career

The best way to become part of this industry is by joining a REPE fund. Most beginners start as analysts, spending approximately 2 to 4 years familiarizing themselves with the ins and outs of investing. After the initial adaptation period, many are given the chance to become associates. Those with stellar records can keep climbing the ladder and increase their real estate private equity salary. That, however, takes years of dedication and a bit of luck.

Either way, that is the easiest way to launch your career.

The work itself is based on two to three groups. These groups end up dealing with either acquisition or assets. The former has to negotiate and land deals for the latter to manage acquired assets. Some might say that acquisition is more demanding than asset management, but one cannot function without the other.

Still, if you are trying to maximize your real estate private equity salary, you should try to be part of the acquisition group. It is no secret that because they usually land deals, they get a higher salary. If you are not as concerned about your salary and would rather not participate in stressful activities, asset management is the better option.


The real estate private equity industry is as profitable as it is risky. It is certainly not for the faint of heart, and your sacrifices may not always be worth the rewards.

If you are looking to invest in REPE, you should first spend as much time as possible becoming acquainted with asset acquisition and development. On the contrary, if you are adamant about being part of the industry, you should consider joining a REPE fund.

It is competitive and stressful, but you are more than compensated for your hard work. Nonetheless, knowing more about the industry and the strategies behind the investments is the first step you need to take to embark on your journey.


What are the biggest REPE firms in the USA?

Without a doubt, those would be Blackstone Group, Starwood Capital Group, and Lone Star Funds.

What is the salary for someone working in this industry?

In the initial 2 to 6 years, salaries range from $100k to $250k. After that, depending on success and experience, one could expect anything between $350k and $900k.

How to learn about the industry?

The best way to learn about the industry is to become part of the industry. For REPE, experience is key.

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